Avoiding Bad Web Design

In today’s world, which is synonymous with technology, a robust web design is far more than a status symbol. Usability, experiences, and content – or the lack thereof – can seriously affect a business’ bottom line. There are real-world consequences for neglecting your website design – but companies may not fully realise the extent of the damage.



1. Too Busy

Portray pertinent business information right away on your website. Visitors who can’t understand what your site is about within a few seconds of arriving on your site will leave. While that’s important to keep in mind, it often leads small business owners to cram too much above the fold. Not only is the fold a myth but also a crowded website is never a good thing. Websites with tons of images, text, and other things going on will take a while to load, and they’ll confuse your visitors. Avoid busy designs like the plague.

2. Your website is slow.

If it takes more than four seconds for any web page to load completely, it’s too slow.

Google found that 70 percent of the websites they surveyed in their study took seven seconds or longer to load.

They also found that the slower the site, the more likely a user is to bounce. Google also noted 3 that seconds is the accepted best practice for website owners who want to keep their visitors on-site.

3. Lousy writing and grammar.

The Web gives everyone the opportunity to become a publisher. Unfortunately, that means there are a lot of people out there publishing their terrible writing skills. Poor writing will always reflect poorly on your business. It tells your audience you don't care enough to do things well. It makes you look unprofessional or even incompetent. If you are going to have a website, make damn sure you either have an employee with copywriting talent or you invest in a freelance writer to handle your Web copy.

4. No Credibility

You can say the nicest things about yourself or your product, but they are worth nothing to your website visitors if you are the only one saying them. They just met you. They don’t trust you yet and won’t take your word for it.

To build trust quickly, you need credibility enhancers: Testimonials, logos of your clients, “as featured in…” section, awards, certifications, etc.